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Core marketing competencies include:

-Extensive knowledge in building and maintaining a brand.
-Extremely adept in the conceptualization, implementation, management and evaluation of marketing strategies
and programs.
-Equally adept in data analysis such as sales and profit analysis, industry and competitive analysis as well
as market and consumer profiles.
-Extensive knowledge in market research such as UAI, FGD, blind product tests, packaging tests, advertising
tests and brand name studies among others.
-Skilled in other significant areas of marketing such as forecasting, product development, packaging,
advertising, public relations, sales, customer service and promotions among others.
-Highly proficient in conceptualizing and implementing various promotional programs designed to optimize
sales.
-Broad advertising knowledge and experience specifically in the conceptualization design and layout of various
communication materials needed for advertising and marketing requirements.
-Experienced in serving as product spokesperson for trade shows, product tours and other media related events.
-Highly capable of managing multiple development projects under tight deadlines and tight budgets.
-Extensive experience working with foreign clients and in the following industries: FMCGs and hotels/tourism.

WHAT DOES A MARKETING CONSULTANT DO?

The marketing consultant can help you formulate strategies for any of the following:

Start a business
Launch a product or service
Build, strengthen or revive your brand
Increase sales and profit margins
Expand to other markets
Widen your existing consumer base
Provide professional marketing help for other marketing needs of your business

A marketing consultant can also:

Analyze your sales data
Conduct business and brand reviews
Do strategic marketing planning
Forecast your sales
Plan your marketing and advertising budget
Conduct competitive analyses and analyze your competitive landscape
Formulate market research strategies
Plan your communication campaigns
Coordinate with your advertising and PR agencies to effectively implement your communications campaign.
Conduct marketing workshops and seminars to train your employees on areas such as customer service.

A marketing consultant will help you meet your business’ marketing needs.

For more questions and answers on being a marketing consultant, go to my FAQ:

For more of me, visit my marketing blog: Confessions Of A Marketing Addict